Volkswagen| Safety from every angle

 
VOLKSW_SAFETYFROMEVERYANGLE.jpg
 
 

THE PROJECT:

By using lenticular printing process, we have created a poster showing the three main Volkswagen safety features at once, each one according to the angle from which it is viewed, and the technology operation area.When viewed frontwards, the poster shows the Front Assist feature, that warns dangersin front of the vehicle. Looking sideways, the poster shows Side Assist, a system that monitors blind spots and warns the presence of some unidentified vehicle in the rearview mirror. And lastly, by a wider angle, you can seeArea View, a device that allows a 360 degree view around the car.

Awards & recognitions:

Cannes Lions: Design Shortlist
Wave Festival: Design Silver