Bradesco Seguros| "Moderniza"


THE SCRIPT:

"Bradesco Seguros will give away tickets to the 2016 Olympic Games.
You can watch soccer, basketball, rowing and even the ...

(Son) Dad, what sport is that?
(Father) Modern Pentathlon.
(Son) Modernize! Modernize! Modernize!"

THE CAMPAIGN:

Bradesco Seguros was the official insurance company and Rio 2016 Olympic Games sponsor. To gift its policyholders, the brand has drawn several prizes and the best of them: tickets to attend the Olympics. Maybe whoever get a pair of tickets, will watch sports they've never even heard before.