Gol airlines | more space
We've came up with this clean and powerful campaign that illustrates the legroom gap between airplane companies, using just the seats numbers as characters.
Awards & recognitions:
Effie Awards 2017: Bronze
El Ojo 2017: Print Shortlist
Luerzer's Archive: Printed Vol.2 2017
Estadão Newspaper Cannes Challenge: Print Grand Prix
The campaign repercussion was so huge and the message so direct, that the LATAM competitor decided to file it for suspension at CONAR, and luckily, was denied.
Still, it was the largest media investment in the brand's history, with outdoor media placed throughout Brazil.