Volkswagen| Emergency bowling brake


THE PROJECT:

Volkswagen needed to talk to some families about the safety of their cars. And it wanted to
do that in an entertaining way.
We simulated the Emergency City Brake, one of Volkswagen's safest technologies, on bowling balls.
Over 400 families were directly affected by the stunt, and thousands watched the video online. 

TEAM:

Illustration: Estudiorama
Engineering and Design: Piloto